Wilderness Rebrand: Your Questions Answered

In short, it’s bright. Our conservation hospitality footprint has grown to include Kenya and Tanzania. And that’s just the beginning.  Africa will always be home to Wilderness, and we’ll continue to increase our impact on this wild, wonderful continent. But with so many wild places threatened globally, it’s time to extend our protection. We’ll be venturing beyond the Mother Continent, offering unrivalled journeys to Earth’s ultimate, untamed places.

Already we offer so much more than the regular safari experience; exclusive primate-trekking, star-gazing, boating adventures, cultural experiences. Safaris are synonymous with Africa, and while that will absolutely remain our expertise, we’ll be offering other opportunities for experiential luxury travel in natural, wild locations outside of Africa. The same heart-thumping, life-changing, authentic encounters Wilderness is known for.

We’ve stripped it down to what’s at the core of our purpose: increasing the world’s wilderness. Although safaris will always be an important part of what we do, it’s time for our name to reflect our diversity and our ambition. From now on, we are Wilderness, a name that reflects the global brand we are building outside of the classic safari experience.

Our new logo is inspired by the unfenced, the untamed, the unpredictable. It inspires exploration of these wild habitats we conserve, it dares us to part the grass and see what lies within these wild, iconic places. It’s an inspiration for our entire collective– current and future, an invitation to explore the raw and real wilderness, together.

The more we grow, the greater the impact we have on the wild places we conserve, the species we protect and the communities we serve and empower. Our new tagline speaks to our ambition to increase the Earth’s wilderness, and invites our cherished guests – current and future, to join us on this thrilling adventure.